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UI/UX at Backstop

UI/UX Manager, Lead Designer, Product Manger, 2008-2015

Backstop provides a suite of software solutions for alternative investment firms: Backstop CRM, Backstop Mobile, InvestorBridge (investor portal + CMS), Outlook and Excel applications. Backstop was the first cloud based solution in the space and has over 650 clients and 50,000 end users on its different systems. It currently tracks more than 2 trillion dollars in capital.

Backstop Mobile, Backstop CRM, InvestorBridge and the Evil J-Curve Robot.

During my tenure I had the opportunity to thrive in a number of roles at Backstop which included professional services, marketing, sales, engineering, video production, and product management. This comprehensive experience strengthened my ability to align the UI/UX team's initiatives with the goals of the organization.

As the UI/UX manager I founded, hired and developed Backstop's UI/UX team while staying hands-on in all aspects of the design process for our software, websites, and mobile applications. I set project standards and timelines, as well as maintained interdepartmental relationships. I worked with my direct reports to establish career goals and verify productivity within weekly one-on-ones and monthly performance reviews.

Backstop Design Projects

Backstop Mobile Backstop Mobile
Backstop Backstop Website
InvestorBridge InvestorBridge

Other Work